Melendez – VP New Business @ Entravision Television.

Entravision Communications Corporation announced that Eddie Melendez has been named Vice President of New Business Development for Entravision’s television group. Mr. Melendez will be responsible for expanding current national advertising accounts, as well as attracting new national advertisers to Entravision’s Univision and Telefutura affiliate group. He will be based at Entravision’s corporate offices in Santa Monica, CA., effective August 19, 2002.

Prior to joining Entravision, Mr. Melendez was the Director of Sales for Telemundo/KVEA-KWHY in Los Angeles, a position he held since September 2001. While at KVEA-KWHY, Mr. Melendez was responsible for leading the sales integration process for the nation’s first Spanish-language television duopoly, as well as creating and implementing a new compensation model, and coordinating new business and category targets.

Prior to his position as Director of Sales for KVEA-KWHY, Mr. Melendez served as General Sales Manager for Telemundo’s KVEA, where he was responsible for leading the local and national sales teams for Telemundo’s number one owned and operated television station. His duties included developing and presenting the annual station budget presentations, creating the sales management and account executive compensation models, and coordinating the national sales office budgeting process. Mr. Melendez held that position from December 1999 to September 2001.

Mr. Melendez has also held sales positions within Tribune Broadcasting, Univision Inc., and Katz Television Inc.

Walter Ulloa, Chairman and CEO of Entravision, commented, “We’re delighted to have Eddie join Entravision. His extensive sales and management experience will undoubtedly be an asset to our company as we work to close the revenue gap between English-language television and Spanish-language television. With his strong Spanish-language television experiences, Eddie’s insight and knowledge will be extremely valuable as we continue to grow Entravision’s Univision and Telefutura affiliate group, which serve the nation’s fastest growing and highest density Hispanic markets.”