Miramax Films & Coors, Inc. Announce Marketing Alliance.
July 13, 2002
Miramax Films announced a multi-year alliance with Coors Brewing Company, which will include the co-hosting of premieres and special events, and unique product placement and promotional opportunities in select Miramax and Dimension films.
As part of the partnership, Coors will be the official sponsor of all Miramax US theatrical premieres and will receive product placement in a minimum of five films over the first three years. Along with plans for Coors to serve as a major marketing partner on films that are appropriate to both companies.
“We are proud to be teaming up with Coors and believe that this is just the beginning of a long and mutually beneficial relationship between our companies,” said Harvey and Bob Weinstein, co-chairmen of Miramax.
