Coors @ Bromley Communications.

San Antonio-based Bromley Communications announced that it has been selected by Coors Brewing Company to create a cutting-edge campaign for young adult Latino consumers in the Western U.S.

“This win is without a doubt due to the unparalleled creative talent and strategic know-how at Bromley,” said Ernest Bromley, the agency’s CEO. CBC, the third-largest brewer in the U.S. with headquarters and primary brewery in Golden, Colo., began the search for a Hispanic agency in February 2002. Bromley was among 10 agencies invited to pitch the business.

“Bromley’s strength is in our employees and their ability to collaborate on ideas that exemplify both unique thought and vision, particularly now with the guidance of our new leadership,” Bromley said. The Coors announcement comes on the heels of leadership reorganization at Bromley. Recent appointments of longtime employees with proven track records have reinvigorated the agency’s philosophy with a strong creative vision, culminating in account wins such as Coors and Verizon SuperPages, announced in June.

Among the new appointments are Pablo Trench to Vice President of Client Services and New Business, Jose “J” Moncada to Vice President of Strategic Planning, and Catarino Lopez to Creative Director. All three recent appointees and their teams led the Coors pitch.

“We know that in order to be successful in this business, we need to partner with an agency that has experience with the beverage industry and is also familiar with the three tier system that includes marketing to distributors, retailers and consumers. In addition to this relevant experience, Bromley Communications exhibited smart, strategic thinking and creativity that delivers Coors Light’s brand essence with relevant cultural insights to young adult Latinos,” said Paul Mendieta, Director of Ethnic Marketing for Coors Brewing Company.

“The Coors account reaffirms a renewed focus on creativity and integration at Bromley Communications,” said Trench, one of Bromley’s newly named VPs. “We are eager to bring to life great ideas to make Coors Light No. 1 in the Hispanic market.” The agency is projected to launch the new creative in early 2003.