Coca-Cola On Tap @ IAC.
June 15, 2002
Coca-Cola has selected The IAC Group as a marketing partner to develop a promotional campaign targeting Hispanic families in South Florida and Orlando. The campaign will launch in September 2002.
The IAC Group’s assignment is to develop a promotional campaign that will appeal to Hispanic teens-the fastest growing teen segment of the population. In addition, the agency will develop a communication platform to reach consumers in store via point-of-sale materials.
