Ethnic Marketing Conference @ Chicago.

Strategic Research Institute announces the 9th Annual Ethnic Marketing Conference and workshop series scheduled for September 25-26-27 in Chicago at the Wyndham Chicago Hotel. “17 trailblazing CEOs have been lined up to present a variety of techniques and strategies to tap into the rapidly rising $1.2 trillion purchasing power dollars represented by these ethnic markets,” according to Rupa Ranganathan, SVP and Ethnic Strategist at Strategic Research Institute. One of the industry’s most respected series on this topic, this event has attracted thousands of thought-leaders and senior industry executives. For more information, contact Rupa Ranganathan directly at rr**********@sr*********.com or phone 1-212-967-0095, ext. 252. The website for conference registration and agenda is http://www.srinstitute.com/cm383

Program highlights include:
— A never-before roster of Fortune 500 clients discussing ethnic marketing strategies, key concerns and challenges
— Best practices in financial services and Ethnic marketing
— How to build trust in the home ownership market for Ethnic consumers
— Urban youth and developing alliances with young adult segments by NAACP
— Identifying new opportunities with Asian American consumer segments
— Groundbreaking retail research study from Food Marketing Institute and Coca Cola Retailing Research
— Frito Lay’s foray into Latino snacks
— Actionable segmentation strategies for the U.S. Hispanic market by Isabel Valdes
— Effectively reaching a Spanish dominant market segment
— Effective multicultural online strategies
— How Ethnic America Shops — Insights from a Colgate Palmolive study
— Latino youth vs. adults — key insights
— Evaluating Ethnic media and ROI
— Scoring with sports and Ethnic fans and consumers
— Ethnic consumers and consumption of cable and other digital services

For more information at http://www.srinstitute.com