SnapLinks Hispanic PR Launches.
June 8, 2002
Snaplinks Public Relations has just opened its new offices in Lincoln Road, Miami Beach, to attend the increasing demand for Integrated Corporate Communications plans aiming the U.S. Hispanic and Latin American markets.
The agency founded and directed by Alexandra Rossi, posses two divisions: PR for consumer products and professional services and PR for the advertising, entertainment and telecommunication industries.
SnapLinks’ Consumer and Professional services division aim to American Companies that want to reach the U.S Hispanic and Latin American publics. The Advertising, Entertainment and Telecommunications Division focuses on Hispanic Companies that want to project their images towards the U.S. Market, either General or Hispanic, as well as the Latin American market.
“We know Hispanics have our own way of seeing, feeling and communicating; that is why we created SnapLinks. A full-house public relations agency composed by a bi-cultural staff that understand what the Hispanic audiences need, and we know how to reach them effectively,” declares Alexandra Rossi.
Marcelo Harfuch was incorporated as Director of Client Services, in charge of the agency operations and new business development, as well as supporting SnapLinks present costumers. Marcelo comes over to SnapLinks after working as Public & Community Relations Manager of Showcenter, the biggest theme park in Latin America based in Buenos Aires, Argentina. Previously, he worked as Account Director for Spelling Communications in Los Angeles.
“Being the fastest growing market in the United States, the U.S. Hispanic market represents a population bigger as that of Canada. We have a unique opportunity to inform, educate and motivate our clients´ audiences at all levels,” Marcelo says.