Clamato Joins Telemundo @ Temptation Island.

Mott’s Inc.’s popular light and savory tomato cocktail, Clamato, will join Fox World and Telemundo’s upcoming Spanish-language adaptation of “Temptation Island” as the exclusive juice sponsor, it was announced today by Rolfe Auerbach, President HP Media, and Omar Garcia, vice president, marketing – Mott’s Clamato.

“Motts is one of the world’s premiere marketers, and we welcome their participation in what we know will become an important new series for the Hispanic and Latino communities,” Auerbach said. “The Latino and Hispanic marketplace continues to grow and mature in terms of its sheer scope, complexity and power. HP Media is encouraged with the immediate response to our customized ‘Temptation Island’ packages we’ve been fortunate to receive from market leaders like Mott’s, Heineken and still others soon to be sealed.”

“We are very pleased to be associated with “Temptation Island,” said Garcia. “Clamato is enjoyed by Hispanics everywhere, and it is generally known as the drink to consume when enjoying the company of friends, family or in this case, potential match-ups.”

Clamato refocused its marketing efforts to Hispanics in 2000. Since then the brand has enjoyed double digit growth in the core Hispanic markets.

Mott’s will provide Fox World Productions, the international production and format unit of Fox Television Studios, with Clamato Tomato Cocktail and two additional flavors – Clamato Picante and Clamato Campestre – for each of the 12 hour-long episodes set to tape next month. Clamato, which is consumed straight or as mixer, is a blend of tomatoes, onions, celery, spices with a dash of clam. Mott’s joins Heineken USA as an exclusive sponsor of the new “Temptation Island” for Telemundo.

The Telemundo version marks the first-time an American format has been produced abroad after a successful domestic run, and then returned to the states for new original episodes specifically designed for the US Hispanic market. Fox World has successfully produced over twelve local versions of the popular FOX romance-reality series “Temptation Island” for the U.K., Belgium, Denmark, Sweden and Australia, among others, following its smash run as part of the FOX Broadcasting Co. primetime line-up.

Fox World teamed with HP Media, the Los Angeles-based advertiser-supported programming partner, to create several major marketing relationships for the Telemundo adaptation. Building upon their success, HP Media is finalizing major marketing partnerships with major airlines, chain restaurants and chain retailers, vacation travel, banking, credit cards, personal electronics, computers, cleaning products and athletic apparel manufacturers.

Prospective clients will receive a choice of packages for sponsoring the Telemundo series. Packages consist of product integration, 30-second advertising spots, or a combination of both.