Latin Superstar Sings A Heartfelt ‘Gracias’ To Mom.

Award-winning Latin star Carlos Ponce is the latest to lend a voice to the “Ode to Mom” radio campaign that has famous celebrities giving musical “thank you’s” to their moms for serving them milk as kids. The Latino pop singer is the fourth celebrity — and the first Latin celebrity — to join the campaign launched in February that includes diva Aretha Franklin, country star Wynonna Judd and R&B legend Aaron Neville.

Lovin’ Leche for Huesos Fuertes (Strong Bones)

Featured as one of the most beautiful Latinos in the June/July issue of People En Español, Ponce takes his mother’s advice on the importance of drinking milk and makes sure to pass it along to his fans.

“It’s very important to drink milk and show a younger generation how critical it is for strong bones,” says Ponce. “Not only does it have calcium, milk has eight other essential vitamins and minerals — including vitamin D and muscle-building protein.”

Throughout 2002, English and Spanish versions of Ponce’s melody will air on radio stations across the country. Ponce offers an uplifting and sincere tune to mom:

The “Celebrity Ode to Mom” radio spots, sponsored by America’s dairy farmers and milk processors, were created to win moms’ hearts and teach the nutritional benefits of incorporating milk into family meals and snacks.

“Recent research shows that moms are the number one influence on kids’ milk drinking behavior,” says Steve Fauntleroy, Vice President, Milk Marketing, Dairy Management, Inc. “The radio spots are a fun way to tell moms they have an impact on their children’s eating habits long after they’ve left the house.”

More stars will be added to the radio campaign throughout 2002.