Fútbol de Primera Radio Market Coverage Delivers.
May 27, 2002
Fútbol de Primera’s exclusive Spanish-language radio coverage of the 2002 FIFA World Cup has surpassed all expectations as Hispanics have recognized that the best play-by-play and analysis of the World Cup in the U.S. can be found on the radio. Since the World Cup began, Fútbol de Primera has received hundreds of thousands of e-mails and phone calls from listeners all over the United States and Puerto Rico, and also from Mexico, El Salvador, Honduras, Costa Rica, Guatemala and Australia where FDP’s World Cup programming is also heard.
Andres Cantor, who broadcast the 1990, 1994 and 1998 World Cups on Spanish-language television, has brought his exciting play-by-play style and trademark “Gooool” calls to radio, and as a result large numbers of Hispanics have followed by tuning into Fútbol de Primera’s radio coverage.
FDP, who owns the Spanish-language U.S. radio rights to all U.S. National Team home games, has broadcast every World Cup game the U.S. has played.
Cantor has led the best broadcast team ever assembled for a World Cup in the Untied States. Mexican soccer legend Carlos Hermosillo, 2002 World Cup coaches Javier Aguirre (Mexico) and Bora Milutinovic (China), 1986 World Cup winning coach Carlos Bilardo, former U.S. World Cup coach Steve Sampson, El Salvador’s World Cup hero Jaime “La Chelona” Rodriguez, former Argentina, America and Necaxa star Norberto Outes, Mexican youth national team director Humberto Grondona
and well-respected journalists Jorge Da Silveira, Fernando Schwartz and Sammy Sadovnik have all participated on Fútbol de Primera’s game broadcasts and programs.
Indeed, the quality of Fútbol de Primera’s broadcast team is perhaps best measured by the large number of interviews requested by other media organizations during the World Cup. Members of FDP’s World Cup team have been interviewed at FDP’s third-floor studio at the International Broadcast Center in Seoul, Korea by television, radio and newspaper journalists from throughout the U.S., Latin America and Europe. For example, in the days prior to the U.S. vs. Mexico game, Steve Sampson and Carlos Hermosillo gave 25 interviews at the IBC in Seoul due to the strong soccer rivalry between these two North American countries.
Hispanics all over the world are listening to Fútbol de Primera’s comprehensive coverage of the 2002 FIFA World Cup on the largest Spanish-language radio network ever. 100 stations in the U.S. plus stations in Puerto Rico and Australia are carrying FDP’s play-by-play of the World Cup games. Additionally, Buen Día Mundial, a special program airing from 9:30 AM to 11:30 AM Eastern Time during the World Cup, Fútbol de Primera’s two-hour Daily Show, one-hour Sunday Show and daily World Cup news updates can be heard on a total of 162 stations in the U.S., Mexico, Puerto Rico, El Salvador, Honduras, Costa Rica, Guatemala and Australia as well as over the internet at www.SportsYA.com.