Univision Shatters World Cup Rating Records.

Univision Communications Inc. announced that according to Nielsen Media Research overnight ratings, Univision West coast stations scored among the biggest ratings victories in the history of Spanish-language television with the 11:15 p.m. to 1:30 a.m. PST broadcast of the Mexico versus U.S.A. FIFA World Cup game. Univision’s KMEX-Los Angeles, KDTV-San Francisco and KTVW-Phoenix each delivered the highest rated match-to-date of the 2002 World Cup tournament and delivered higher ratings than all matches from the 1998 World Cup tournament, final games included. Information is currently only
available from West coast markets.

NSI highlights include:

LOS ANGELES

— The historic match-up delivered KMEX-Los Angeles’ second highest rating ever.

— During the broadcast, KMEX enjoyed the No. 1 position among all local stations, regardless of language, and surpassed the combined average rating of Los Angeles’ seven English-language
stations during that time period.

— KMEX delivered more Households with the Mexico versus U.S.A. broadcast than every local Los Angeles station during Sunday’s primetime block and doubled the primetime rating of KABC, KNBC and KTTV.

— KMEX’s rating was 3.5 times higher than ESPN’s live coverage in head-to-head competition.

— KMEX’s broadcast rated higher than any other weekend sporting event, including the final round of the U.S. Open and local rivalry baseball between the Dodgers and Angels.

SAN FRANCISCO

— The historic confrontation broke all previous rating records for KDTV-San Francisco, delivering the highest NSI rating in the station’s history.

— KDTV enjoyed the highest rating among any station in its market during the time period, regardless of language.

PHOENIX

— KTVW was also the highest rated local station in the time period, and defeated ESPN’s live head-to-head coverage.

NHSI

In addition, according to overnight NHSI numbers, KMEX-Los Angeles’ broadcast of Mexico versus the U.S.A. delivered a 41.2
rating/75 share. The match was viewed by 1.5 million total Hispanic viewers in Los Angeles and ranked higher than the 2002 Super Bowl and almost seven times higher than the average primetime rating for the 2002 Winter Olympics among Hispanic Households.

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