Luis Fernandez-Rocha – VP GM @ Univision WLTV & TeleFutura Station WAMI In Miami.

Univision Communications Inc. announced that Luis Fernandez-Rocha has joined Univision as General Manager of Univision station WLTV-Miami, Channel 23, and the new TeleFutura station WAMI-Miami, Channel 69, effective immediately.

Fernandez-Rocha has more than 16 years experience in Spanish-language media and most recently served as Vice President and General Manager of Telemundo’s owned-and-operated Miami station, WSCV, Channel 51. Fernandez-Rocha will remain based in Miami and will report to Thomas M. Arnost and Mike Wortsman, Co-Presidents of the Univision/TeleFutura Station Group.

“We are delighted that Luis is joining Univision,” said Arnost. “Given the importance and competitiveness of the Miami market, Luis’s industry expertise and familiarity with Spanish-language television will be extremely valuable in further building the leadership of our local stations. We have complete confidence in his ability to lead WLTV and WAMI and look forward to his contributions both to our networks as well as to the Miami Hispanic community.”

“I am excited to be given the chance to lead the Univision and TeleFutura Networks in this important market,” said Fernandez-Rocha. “This position represents a tremendous opportunity to be a part of the nation’s leading Spanish-language media company and to further serve the informational and entertainment needs of the Hispanic community in Miami. Univision Communications’ ability to outperform all networks – regardless of language — is a testament to the growing demand for top-quality Spanish-language programming and the exciting times that lie ahead for Spanish-language media.”

Fernandez-Rocha began his career in Miami in 1986 as traffic manager at Zubi Advertising, one of the largest Hispanic advertising agencies in the United States. In 1989, Fernandez-Rocha joined Spanish Broadcasting Systems affiliate WCMQ AM/FM as an account executive. In 1992, Fernandez-Rocha became an Account Executive at WLTV, Channel 23, the Univision affiliate in Miami. Later that year, Fernandez-Rocha joined Telemundo affiliate WSCV, Channel 51 in Miami and was named Local Sales Manager. In 1993, Fernandez-Rocha joined KTMD, Telemundo’s Houston, Texas station as General Sales Manager and was shortly promoted to Vice President and General Manager. In 1998, Fernandez-Rocha returned to Miami as Vice President and General Manager of WSCV.

Fernandez-Rocha currently serves on the Board of Directors for the United Way of Miami-Dade and Monroe counties, the Board of Directors of FACE (Facts About Cuban Exiles); as well as the Advisory Board of the Ford Salute to Education and the Hispanic Development Center. Fernandez-Rocha’s dedication to his community has continued since his return to Florida and he remains active in a myriad of local and state organizations. Fernandez-Rocha is a graduate of the University of Miami with a Bachelors Degree in Marketing and resides in Miami with his wife Lisette and four children.