Univision.com Rapidly Drawing New Advertisers.

Univision Communications Inc. announced that its Internet subsidiary, Univision Online Inc., has enjoyed significant growth in its advertiser base during the first half of 2002 and achieved advertising revenues greater than those in the entire year of 2001. Univision.com, which has ranked as the #1 website among U.S. Hispanics for two consecutive years, has added 66 new advertisers this year and currently has five times as many advertisers as last year.

With these additions, Univision.com’s advertiser base represents more than 80 advertisers, including major corporations such as BancoChase, Bank of America, Citibank, Coke, Pepsi and Verizon. Independent advertising agreements have accounted for approximately 75% of Univision.com’s advertiser growth this year. The remainder is attributed to the growing demand for cross-platform deals that can include Univision’s television, online, and music assets.

“We are thrilled with the increased representation of high quality advertisers on Univision.com,” said Javier Saralegui, President, Univision Online. “In today’s world, leading advertisers are using television and online together in order to accomplish their marketing goals. By using the two together, branding now also includes community, product investigation and a user profile database, all of which are critical to accomplishing our advertisers’ objectives. It’s a solutions-strategy versus a simple reach and frequency schedule. If that’s not bang for the buck, what is?”

The explosive growth in Univision.com’s advertiser base reflects the growing importance of the Internet in the lives of U.S. Hispanics and the impact of advertising on Univision.com. According to a 2002 Nielsen Media Research study, 95% of Hispanics with home Internet access go online at least once a week, and more Hispanics are online than ever before. The study also showed that Univision.com is the top Spanish-language web destination for U.S. Hispanics and that advertising on Univision.com positively impacts the brand awareness and purchase behavior of the website’s users. Univision.com users are 75% more aware of auto brands advertised on the website compared to a similar study conducted by Nielsen Media Research in 2001. In the packaged goods category, Univision.com users are 35% more aware of soft drinks advertised on Univision.com than other Hispanic Internet users.