Durazo Communications Expands Client List.

Durazo Communications, Inc. (DCI), a public relations and advertising firm based in Los Angeles, announced it has added three new clients to its account roster. DCI has been retained by American Honda to manage a media and community relations program in seven markets. DCI has also been hired by the US Department of Treasury to work on a Latino-targeted public education campaign. Drivertise, LLC has selected DCI to handle advertising, media buys, and public relations for the introduction of this start-up’s new advertising medium to the Los Angeles market.

Durazo Communications was retained by Rubin, Postaer & Associates, American Honda’s advertising agency, to handle media relations for a multicultural project aimed at helping youth discover and develop their creativity. The campaign will target urban ethnic communities in the cities participating in the program: Atlanta, Columbus, Dallas, Los Angeles, New York, Virginia and Washington D.C. Durazo will be responsible for media relations and promotional activities in African-American, Asian-American, Latino, and general markets nationally and in each of the cities that are participating in the program.

Burson-Marsteller retained Durazo Communications on behalf of the US Treasury Department to work on a campaign to inform targeted audiences about new government regulations for money service businesses (MSBs). On this social marketing campaign, Durazo Communications will be responsible for the Latino portion of a public education program that will use media relations and community outreach to inform MSB owners about these new regulations. The public education efforts will take place in Los Angeles, New York, Miami, the San Francisco/Bay Area, Chicago and Houston.

Drivertise, a Los Angeles-based start-up, will introduce their new advertising medium to the Los Angeles market in the fall of 2002. Durazo Communications has been charged with bringing this new product to market, including the creative development and production of the advertising campaign and conducting media buys. DCI will also be responsible for Drivertise’s public relations campaign, which will include media relations and community outreach. The campaign will be multi-ethnic, targeting general market, Latino, and Asian-American business owners in Los Angeles. Drivertise plans to expand the marketing of their innovative product to additional markets following its successful launch in the Los Angeles market.

Agency president Ray Durazo commented, “We’re pleased that given the current economic climate, these three outstanding organizations have dedicated the resources to reaching our country’s diverse multicultural communities. We look forward to sharing in their success.”