FoxHomeEnEspanol.com Launches.
April 28, 2002
As part of the Studio’s ongoing commitment to providing the Hispanic community with high-quality entertainment products, Twentieth Century Fox Home Entertainment introduces www.FoxHomeEnEspanol.com, the first dedicated home entertainment web site targeting the Spanish consumer from a major studio. Offering visitors an efficient way to browse Fox’s product offerings including the Fox En Español titles – 12 of the biggest movies featuring the biggest stars each presented with the highest quality Spanish dubbing and English subtitles – as well as new releases, catalog titles, video clips, cool links, film festival listings, and much more.
Home Page for http://www.FoxHomeEnEspanol.com
To build awareness for the launch of the web site, www.FoxHomeEnEspanol.com is a proud sponsor of this summer’s World Cup soccer match, reaching the target demographic of Hispanics 18-49 years of age. Additionally, Fox Home Entertainment will support the site with video viral marketing campaigns and a robust online advertising campaign.