MD&A/Salud ‘Best Branded Multicultural Campaign’ @ DTC Nationals.

MD&A/Salud, CommonHealth’s multicultural healthcare-marketing unit based in Aliso Viejo, Calif., announced it has won “Best Branded Multi-Cultural Campaign” in the DTC (direct-to-consumer) National Awards held last month.
CommonHealth (www.commonhealth.com) is a leading healthcare-communications network and a WPP Group company.

The award was presented to MD&A/Salud for its creative work on a Hispanic diabetes outreach campaign for a major client brand. The plan, targeting diabetic Hispanic patients in the United States, included radio spots, print advertising and community events.