Univision Tops in A 18-34.

Univision Communications Inc. announced that according to the Nielsen NSI March Sweep — which includes the nation’s top three designated market areas (DMA), New York, Los Angeles and Chicago — Univision Network stations in all three key television markets placed #1 among all stations, even outperforming their English-language counterparts.

Univision stations WXTV-New York, KMEX-Los Angeles and WGBO-Chicago (tie) were the #1 stations in their markets – among English- and Spanish-language stations – winning more viewers than ABC, CBS and NBC among Adults 18-34 throughout the entire broadcast day. During early evening local news, the New York, Los Angeles and Chicago stations were #1 in their markets among Adults 18-34 and Adults 18-49. In addition, Univision stations made history by delivering more Adults 18-34 in New York, Los Angeles and Chicago than ABC, CBS and NBC combined in the highly competitive early evening local news race.

“We are thrilled with the tremendous response in the nation’s largest television markets to Univision’s and TeleFutura’s outstanding and complementary programming schedules,” said Michael D. Wortsman, President, Univision Television Group. “While our Univision stations continue to set new records and win the #1 all day spot in their markets, our TeleFutura stations, after only two full months on the air, drew new viewers from the English-language Networks and significantly increased ratings.”

In primetime, Univision Network’s WXTV-New York and KMEX-Los Angeles won the #2 position among Adults 18-34 with a 3.2 rating/10 share and a 4.6 rating/14 share, respectively. In New York, this represented a 39% ratings increase, compared to last March. WGBO-Chicago tied for #2 with the local NBC station, with a 4.3 rating/11 share and enjoyed a ratings increase of 59% compared to March 2001. In addition, Univision’s New York, Los Angeles and Chicago stations all won the #1 position among Adults 18-34 and Adults 18-49 during the early fringe daypart.

During the March NHSI Sweep, TeleFutura stations significantly increased ratings compared to February, the stations’ first full month of operation and first Sweep. From sign-on to sign-off, TeleFutura’s WFUT+-New York, KFTR-Los Angeles and WXFT-Chicago increased ratings by 17%, 33% and 27%, respectively, in the Adult 18-49 demographic, month-to-month.

In addition, during March Sweeps, TeleFutura’s morning children’s block delivered 83% more Adults 18-49 in Los Angeles and 17% more Adults 18-49 in Chicago than Telemundo’s general-interest morning show, “De Mañanita,” during the same time period.

During the broadcast of TeleFutura’s daily sports show, “Contacto Deportivo Budweiser,” TeleFutura’s KFTR-Los Angeles enjoyed a ratings increase of 75% and WXFT-Chicago saw a ratings increase of 121%, compared to this year’s February sweep among Adults 18-49.

During TeleFutura’s afternoon variety show, “El Escandalo de Mediodia,” the local Los Angeles station’s ratings among Adults 18-34 increased by 25% and the Chicago station’s ratings for the same group increased by 36%.