Grupo Gallegos @ Motel 6.

Motel 6 has hired Grupo Gallegos, to handle Hispanic creative and media. Grupo Gallegos’ first assignment will be to develop a radio campaign targeting the Hispanic leisure traveler in the Los Angeles market.

“We look forward to working with Grupo Gallegos to communicate our brand in a fresh, unique way to appeal to the Hispanic market,” said Carol Kirby, executive group vice president of sales and marketing for Accor Lodging North America, Motel 6’s parent company.

“We are excited to be working for Motel 6—the industry leader for providing people with clean, comfortable, affordable lodging for the past

40 years,” said John Gallegos, principal for Grupo Gallegos. “The Hispanic market presents great opportunities for Motel 6 and we are thrilled to be communicating the Motel 6 brand to this market.”