Yahoo! en Español FIFA World Cup Challenge.
March 30, 2002
“Yahoo! en Español launched the “FIFA World Cup Challenge”, an interactive, skilled-based promotion designed to bring the excitement of the 2002 FIFA World Cup(TM) to Spanish-speaking fans around the world.” For 21 consecutive days, football fans around the globe will be asked to put their trivia knowledge and interactive game skills to the test as they vie for the chance to win an all-expense paid trip to the 2002 FIFA World Cup.
“For the millions of Spanish-speaking soccer fans unable to travel to Asia to witness the excitement of FIFA World Cup firsthand, Yahoo! is committed to ‘bringing the game to the people and the people to the game,'” said Jorge Consuegra, general manager of Yahoo! en Español. “Because of the large time difference, many fans will depend on FIFAworldcup.com, the Official Website of 2002 FIFA World Cup, presented by Yahoo!, to access real-time stats and information from FIFA experts — making this the world’s first truly Internet FIFA World Cup.”