Red Lobster En Español.

Red Lobster celebrates the return of its largest annual celebration, Lobsterfest, which kicks off Spanish language radio and TV ads featuring the enticing tagline “Goza el Sabor del Mar” (Enjoy the Taste of the Ocean). Through May 19 seafood lovers will delight their palates with a succulent menu created specially as part of Red Lobster’s ode to lobster and seafood.

“Red Lobster knows the importance of delivering the quality and value which Hispanics have come to expect when dining with us,” said Ken Mills, vice president of marketing with Red Lobster. “We are very excited about Lobsterfest this year because of the new and traditional favorite lobster dishes we’re serving. Also, our fun commercials will appeal to the Hispanic sense of humor, while communicating the “Must try it!” message.

Created by SiboneyUSA, the promotional campaign includes two television (:15/:30) and two radio (:30/:60) spots which will air this month on Hispanic media across the country. The TV spot “Pier” features a young family on a pier looking thorough a telescope. Having spotted something delicious, mom dives into the ocean followed by dad. The two awestruck children look on as their parents emerge triumphantly waving live lobsters in their hands.

In the two radio spots “Olvido” we hear the popular song “En el Mar” performed by Carlos Argentino. A woman teases her forgetful husband about a missed celebration. In a quick attempt to save face the man replies excitedly “Happy Anniversary!” Having missed he tries again with equal excitement, “Happy Birthday!” Missed again, she reminds him of another very important event, Red Lobster’s Lobsterfest, with its wide array of mouthwatering seafood dishes.