PowerSól Communications To Market miAvenida.com.

Avenida America, an Atlanta-based, Hispanic owned technology marketing company, announced that they had finalized a marketing agreement with PowerSól Communications LLC, a Houston-based full-service, multi-cultural, multi-lingual public relations, market development and multi-media agency. As part of the agreement, PowerSól will develop media and marketing campaigns to promote miAvenida.com, the online Hispanic marketplace developed by Avenida America.

“With PowerSól’s help, miAvenida.com will soon become a household name in Spanish-speaking communities throughout the United States,” said Jose Puente, CEO for Avenida America. “Not only is PowerSól promoting our company, but they are also helping us develop and build business relationships with major corporations,” he added.

In addition to aligning with PowerSól for marketing and new business development, Puente named PowerSól’s Chairman & CEO, Hector Carreño, to serve on the Avenida America’s Advisory Board. “We’re fortunate to have someone with Hector’s experience to expand the opportunities for miAvenida.com,” said Puente.

“PowerSól has an exciting challenge in growing this dynamic company that will become the number one venue for reaching Hispanic businesses and consumers in the country,” added Carreño, who has over twenty years of management experience in investment banking, consulting, and public relations.