Interactive TV: Reality & Opportunity.
February 18, 2002
Interactive television (iTV) has been around for years, but is finally reaching its potential now. In its latest report, Interactive TV: Reality & Opportunity, eMarketer presents its estimates for the number of US iTV households over the next four years and pegs the total for 2002 at 22.1 million.
iTV presents opportunities for a host of players. Internet companies, broadcast networks, telecom providers, advertisers, retailers and many others are coming together to work with the new technology. Interactive TV: Reality & Opportunity covers iTV usage and revenue prospects in the different world regions, television commerce, iTV advertising, video-on-demand, personal video recorders and iTV services. It is the ideal reference tool for advertisers, marketers, retailers, interactive service providers, TV broadcasters, cable companies and every business decision-maker associated with the interactive services industry.
Interactive TV: Reality & Opportunity also addresses the following topics:
The differences between the various digital TV distribution platforms The number of multi-channel and digital TV households in North America, Europe, Asia-Pacific and Latin America, and the potential for iTV in all areas iTV versus PC revenue potential What consumers want from iTV and who are the people interested in iTV.
