National Association Of Hispanic Publishers Convention – Business, Media & Government Leaders.

Celebrating 20 years of achievement, the National Association of Hispanic Publications (NAHP) hosts its 17th Annual Convention in downtown Dallas on March 13-16 at the Fairmont Hotel. The keynote speakers at this year’s convention are Hector Barreto, Small Business Administration administrator; Terence McAuliffe, Democratic National Convention Chairman; Marta Sahagun de Fox, First Lady of Mexico; Santiago Creel, Mexico’s Foreign Minister and a video address from Senator Tom Daschle, Senate Majority Leader.

“Empowering our community has to be one of our highest priorities,” said Zeke Montes, NAHP President. “As Latino publishers, we must maintain awareness of our roles in providing information that is culturally-relevant and improving opportunities for Latinos in the United States”.

The announcement of results from NAHP’s in-depth Hispanic consumer and media study is one of the expected highlights of this year’s convention. A joint effort between the National Hispanic Press Foundation, Belden Associates and Mund Americas, the study will reveal detailed segmentation and specific behavioral patterns of the growing Hispanic market.

Among the discussion and case study seminars will be “60 Ways to Market to Hispanics,” “Latino Trends on the Internet,” “Role of Hispanic Print in Politics,” “Bringing Youth Into the Hispanic Publishing Family,” “How To Create an Advertising Team,” “20 Things Every Publisher and Marketing Director Should Know,” “Copyright & Trade Issues: Protecting Hard Copy & Electronic Content While Safeguarding Your Readers’ Identity” and a roundtable seminar with some of America’s largest Hispanic advertising agencies.

About the NAHP and the National Hispanic Press Foundation

The National Association of Hispanic Publications (NAHP) was founded in 1982. The mission of NAHP is to promote Hispanic print media outlets as an effective medium to reach the Hispanic population. NAHP strives to continually inform and educate the Hispanic community on social issues, educate the readership of its member publications, provide technical assistance and to improve the quality of Hispanic publications nationwide.

The NAHP has more than 208 member publications serving a combined circulation of more than 10 million. Its member publications reach 50% of Hispanic households in 55 U.S. markets on a weekly basis. Previous NAHP conventions have attracted more than 900 registrants representing approximately 200 ad agencies, publications, corporations and government agencies.

The National Hispanic Press Foundation was founded in 1996. Its mission is to build communities through excellence in publishing. Among the Hispanic Press Foundation’s services and programs are educational seminars; consumer and media research; publication of the annual Hispanic Scholarship Directory; professional development in the field of publishing through fellowships, internships and scholarships; promoting the use of technology among publishers and the Hispanic population in general; and a news service.

For more information at http://www.nahponline.org.