Mazda @ The Bravo Group.

Mazda North American Operations announced it has engaged two companies to enhance its diversity marketing efforts. The Bravo Group and The Wimbley Group, a full-service African-American advertising agency, have been tapped to provide research, strategic counsel and tactical implementation to help Mazda better reach its target audiences.

“Many of our customers and potential customers are Hispanic and African American,” said Kristen Simmons, vice president of marketing for MNAO. “After an extensive review of advertising agencies who specialize in developing communications to these diverse audiences, we chose Bravo and Wimbley to work with us and our strategic marketing partner, Doner Advertising.”