People en Español Debuts Bi-Lingual Beauty Issue.

Makeover: Body and Soul, slated to hit newsstands in mid-July. The special edition will reach a record half a million consumers, including People en Español’s 400,000 newsstand readers and subscribers plus an additional 100,000 Hispanic women, specially selected from the Time Inc. database.

Written in both Spanish and English to enable advertisers to reach a broader range of U.S. Hispanic women who over index in cosmetics purchases and consumption.

Conceived by the magazine’s Managing Editor, Angelo Figueroa, and Fashion and Beauty Editor, Lucy Lara, Makeover chronicles Latin beauty as seen through the eyes of Hispanic celebrities. People en Español’s coverage also highlights the influence of Latina style from the legendary Rita Hayworth through such present day beauties as Jennifer Lopez and Penelope Cruz. With the “the 100 Best Beauty Buys” in fragrance, cosmetics and skin care products to transforming before-and-after makeovers, and tips on fashion and accessories, there’s something for every Hispanic woman dedicated to looking their best.
Makeover: Body and Soul will also include features on health and fitness, ranging from diets to yoga and meditation. Motivational items on lowering stress and balancing work, family and love complete the holistic approach to a total makeover. Another unique feature of the issue will include contributions from People en Español readers, offering practical advise on everything from organizing one’s living space, to the essentials of every woman’s wardrobe.

People en Español readers consistently give high marks to the magazine’s fashion and beauty service editorial. Further, cosmetics and toiletries remain the number one ad sales category for People en Español. “The time is right to extend our strong Hispanic brand to the entire Latino market. No other Hispanic media vehicle delivers such a broad Hispanic audience to advertisers,” comments People en Español Publisher, Lisa Quiroz.