Arvizu Serving McDonald’s.
January 4, 2002
Arvizu Advertising and Promotions has been selected by the McDonald’s Co-Op of Phoenix and Northern Arizona as its Agency of Record for their Hispanic advertising and public relations efforts. Arvizu Advertising will be responsible for developing integrated Hispanic communications programs including advertising, media planning/buying, public relations and community relations in an effort to reach the Hispanic market. Denver-based Integer QSR will handle the General Market Advertising of the Phoenix McDonald’s business.
Ray Arvizu, President/CEO of Arvizu Advertising says, “Arvizu is thrilled to partner with McDonald’s to aggressively market to the Arizona Hispanic community.” He adds, “Arvizu has been the AOR for Hispanic PR efforts for the past five years, it is exciting to have this relationship expand to include advertising and media initiatives.”