Ad Supported Cable Networks Web Sites Dominate Online.

For the third consecutive month, ad-supported cable network Web sites accounted for more than three-fifths of all time spent with media-related Internet venues. According to Cabletelevision Advertising Bureau analysis of Nielsen Net//Ratings data for November, the number of gross at-home and at-work usage minutes (unique audience x time/person) recorded by ad-supported cable network sites was 2.1 billion, compared to 1.4 billion for the collective Web sites of broadcast TV networks, radio, magazines and newspapers.

On a percentage basis, ad-supported cable Web sites accounted for 60.3 percent of all time spent with media-related sites in November.

Versus the month before, newspaper Web sites experienced the largest percentage decline in gross usage minutes.

“The power of its brands and the widely recognized quality of its content have established cable as a formidable leader in the new media,” said CAB President & CEO Joe Ostrow.

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