Rivera @ MASS Promotions.

Former Mazola Senior Brand Manager John Rivera, an eight-year veteran of Unilever Bestfoods (formerly Bestfoods), has joined MASS Promotions, Inc. as Vice President, Marketing Services. In his new capacity, Mr. Rivera will be in charge of designing marketing and strategic plans for the company’s blue-chip roster of clients, including his former employer.

“As a former MASS client, John is an invaluable asset to our company,” said MASS President Alicia Martinez-Fonts. “His in-depth knowledge of Corporate America and expertise in all facets of strategic and integrated marketing will play a key role in helping us to better serve all our customers, as well as to reach our next level of development.”

Prior to holding that position, Mr. Rivera simultaneously held two senior positions within Bestfoods’ Specialty Markets Division: Senior Brand Manager of Latin Knorr (Bouillon, Soups and Sauces), and Senior Marketing Manager of Iberia Foods Corp., a wholly-owned Bestfoods subsidiary. Earlier, he had also been Product Manager of the company’s Starch & Syrups (Niagara, Karo, Argo and Golden Griddle), where he launched two new products and redesigned another’s packaging and graphics.