Telemundo’s O&O Stations Show Growth.

Telemundo’s owned and operated stations in the top Hispanic markets concluded the November 2001 sweep period (11/1-11/28/01) posting ratings increases in key dayparts and advancing their total share of audience delivery versus competitor Univision. Telemundo’s largest owned and operated stations delivered significant year-to-year (Nov ’00 vs. Nov ’01) household ratings increases sign-on to sign-off (M-S 7:00AM-1:00AM ET\PT).

As a result of this audience increase, Telemundo continued to attract a larger share of the Hispanic audience as shown by the considerable year to year increases in Telemundo’s share of Spanish TV viewing sign-on to sign-off.

Telemundo’s total growth is considerably driven by audience increases in its weekday primetime line-up featuring America’s most original novelas. In New York, primetime HH ratings dramatically increased by 33% compared to November ’00, raising the station’s share of Spanish-language TV viewing from 28% to 35% in the current sweep. In Miami, WSCV-TV concluded the sweep with a 40% share of Spanish-language TV viewing – that is 4 share points higher than a year ago – by raising HH ratings 10%. WSNS-TV in Chicago also experienced HH audience growth of 6% year to year.

Telemundo’s Saturday primetime double-feature presentation (SAT 7:00PM-11:00PM ET\PT) has proven an absolute audience draw. Telemundo’s local stations posted dramatic rating increases in the time period versus the competition’s long-standing variety show “Sabado Gigante”. In New York WNJU-TV’s HH ratings nearly doubled (+93%) from year-to-year, while in Miami ratings more than tripled (+208%). In Los Angeles, KVEA-TV’s HH ratings increased an amazing 40% and in Chicago 26% from November ’00. As illustrated below, this remarkable audience growth resulted in Telemundo significantly advancing its delivery of Spanish-language TV viewing households versus the competition.

Telemundo’s commitment to continued excellence in news coverage has successfully translated into audience growth. The early local news (M-F 6:00PM-6:30PM ET\PT) delivered an outstanding 30% HH ratings growth in Miami from November ’00; in New York ratings surged 37%, and Chicago posted a 12% HH rating increase year-to-year.

In Los Angeles, Miami and Chicago “Laura” was the #1 show in the time period; in New York “Laura” won the time slot 10 out of 20 days in the sweep. In weekday afternoons Telemundo’s talk show hit “Laura” (M-F 4:00PM-5:00PM ET/PT) continues to dominate by its year-to-year rating increases across all markets.

“We are very encouraged with the audience growth and the remarkable ratings increase in our top local markets,” said James McNamara, President and CEO of Telemundo Communications Group. “The results of this ratings period validate our long-term commitment to providing top-quality and compelling programming to Hispanics across the country.”