Garsed – Promotions Director @ Montemayor y Asociados.

Montemayor y Asociados has announced the addition of Marco Antonio Garsed as Promotions Director.

Garsed oversees promotions, customer relationship management, and special events for all Montemayor y Asociados’ clients and supervises the agency’s Promotions team, one of the first such departments in the Hispanic marketing industry. Montemayor clients include DaimlerChrysler, The Gambrinus Company (Corona Extra and Modelo beers), Mary Kay Cosmetics, Continental Airlines and Copa Airlines. Montemayor collaborates with Don Coleman Advertising on multicultural efforts for Kmart and Verizon Wireless

Garsed comes to Montemayor from Bromley Communications, where he was account supervisor and a member of the new business development team. He has experience in long-term strategic marketing direction for accounts that included Capital One Financial Services marketing, Continental Airlines, General Motors, San Antonio Convention and Visitors Bureau, Orlandi Valuta/Western Union Financial, and the National Coalition to Fight Childhood Asthma.

“Montemayor was one of the first Hispanic agencies to do automotive promotions and we’ve always been well known for our events – from galas to grassroots,” said Carlos R. Montemayor, President and CEO. “With Marco on staff, we’re strengthening our long-range strategy and CRM capabilities, both of which are increasingly important as Hispanic marketing matures. He also understands the interrelationships between marketing, public relations and promotions and has experience in several of our account categories.”