Kellogg Names The Wimbley Group Advertising African-American Consumers AOR.
October 15, 2001
Kellogg USA announced that The Wimbley Group, Inc. of Itasca, Illinois has secured the company’s African-American marketing account. The agency will immediately begin work on special Kellogg’s advertising and promotional initiatives targeting African- American consumers.
“We reviewed several excellent and talented agencies from around the country, and The Wimbley Group was the most strategically aligned with our vision,” said Jorge Flores, director of ethnic business development for Kellogg USA. “We were very impressed by their staff and their capabilities. With their assistance, we look forward to strengthening our relationship with our African-American consumers.”
“We are very excited about this partnership with Kellogg and plan to help the company identify high growth opportunities within the African-American market,” said Charles Wimbley, Sr., agency president.
