Leon Potasinski ‘Choosing The Right Media To Reach U.S. Hispanics’

At this year’s IQPC U.S. Hispanic Marketing 2001, Leon Potasinski, Senior Vice President/Director of Marketing Services for La Agencia de Orcí, will present valuable insight into “Choosing The Right Media To Reach U.S. Hispanics.”

Mr. Potasinski’s session is an important element of this year’s International Quality & Productivity Center (IQPC) conference theme “Creating a Road Map for Developing, Implementing and Measuring a Successful U.S. Hispanic Marketing Campaign.”

The conference is being held on November 13, Tuesday, 2:00 p.m. at Omni Los Angeles, 231 South Olive Street in Los Angeles, CA.

“Choosing The Right Media To Reach U.S. Hispanics” – Hispanics have more media options than ever before as the number of Spanish media outlets has tripled in only two decades. General market media have recognized the market’s value and are courting Hispanic audiences at a record pace. Through industry data and case histories, this session will address the changing media landscape, the wide spectrum of Hispanic media habits and key considerations in determining when and where to advertise.

* What media are best for my needs?
* How do I maintain consistency across channels?
* How does the intrinsic value of as medium relate to creative effectiveness?
* How do I know what worked and what didn’t?

For more information at http://www.iqpc.com/INHP-TM/USHispanicMarketing2001