Internet Ad Bureau Glossary Of Terms.

In an effort to help simplify the process of buying and selling interactive media, the Interactive Advertising Bureau (IAB), the leading voice of the interactive advertising and marketing industry, has published the new IAB Glossary of Interactive Advertising Terms. The glossary was authored by IAB President & CEO Robin Webster.

“The lack of standard definitions for terms we use every day has been an area of concern for some time,” noted Ms. Webster. “Not only is this glossary extremely useful for the professionals already in our business, it is also a valuable teaching tool for the people coming into the industry, giving them a solid understanding of what interactive advertising and marketing is all about.”

Intended to be a “living” document, the IAB Glossary of Interactive Advertising Terms will continue to evolve as the industry changes and grows. Containing technical, measurement and business terms, it was amassed with the assistance of a broad base of expert advisors from advertising agencies, technology providers, publishers and research companies, and will be periodically updated by the group.

The IAB Glossary of Interactive Advertising Terms can be found at http://www.iab.net.

The IAB Glossary of Interactive Advertising Terms is the latest in a series of IAB initiatives. In addition to the Terms & Conditions for Internet Advertising guidelines, the IAB has recently issued recommended guidelines for Interactive Marketing Units (IMUs) and rich media, and has presented research on the branding effectiveness of online ad units along with member companies CNET Networks, Inc., DoubleClick and MSN. The IAB will unveil its recommended guidelines for ad measurement by year-end.