Nearly 56 % Of U.S. Office Workers Access Streaming Media.

The Internet ratings report for the month of September 2001 from Nielsen//NetRatings reveals that nearly 56 percent of office workers consumed streaming media in September, reaching an all-time high during the past year (CLICK on ‘More Images’ for Table 1).

More than 21 million office workers streamed Web media in September as compared to more than 17 million the year before, jumping 21 percent. The percentage of surfers streaming media at-work climbed five percentage points from September 2000 to nearly 56 percent.

“The Internet is clearly playing a larger role in the daily activities of office professionals, as high-speed connections have allowed workers to take advantage of streaming media,” said Jarvis Mak, senior Internet analyst, NetRatings. “With streaming media reaching critical mass at-work, media content players such as Real Networks, Windows Media and Quick Time are well-positioned to offer their services to a growing market.”

“From Internet broadcasts of breaking news to music concerts and sporting events, streaming media delivers up-to-the-minute information and action directly to desktops. More surfers are turning to the Internet to stream live video broadcasts and view instant coverage of the news, particularly now as office workers keep track of developing national news,” Mak continued.