Univision Gains In Major Markets.
September 9, 2001
Univision Communications Inc. announced that its New York, Los Angeles, Miami, Houston, Dallas, Fresno and Bakersfield owned and operated stations captured the #1 primetime positions among all 18-34 year-olds, Hispanics and non-Hispanics combined, beating all viewing sources (including NBC, CBS, ABC, FOX and Telemundo stations) during July sweeps. The Univision Network also achieved record summer ratings, further expanding its lead as the nation’s #1 Spanish-language broadcaster with 84% of the Hispanic primetime audience.
“This has been an incredible summer for Univision, and we are already seeing signs of an even stronger Fall,” said Ray Rodriguez, President and Chief Operating Officer, Univision Networks. “Our New York and Los Angeles stations made history by capturing the #1 positions in their respective markets in primetime. This means that in television’s most viewed daypart, in the nation’s top two markets, more 18-34 year-olds – Hispanics and non-Hispanics combined — are
watching Univision than any other Network, English or Spanish-language. As our company continues to evolve, we are confident that the Hispanic community’s explosive growth and increasing influence among advertisers will pave the way for the successful launch of our new network, Telefutura, in January.” Locally, Univision’s owned and operated stations made history, outperforming many of their English and Spanish-language counterparts (including NBC, CBS, ABC, FOX, Telemundo) during July sweeps, capturing the #1 position overall in several key markets and demographics.
In primetime, 7 of Univision’s owned and operated stations won the #1 market position among Adults 18-34, including: New York, Los Angeles, Miami, Houston, Dallas, Fresno and Bakersfield.