LatAM Mobile Operators Betting On Future.

In a new Report, “Latin America Wireless Data Series, Part 1: Laying the Groundwork for Mobile Wireless Data,” the Yankee Group finds that the increasing competition in Latin America’s mobile market and the popularization of mobile services (through a large prepaid client base) are forcing down average revenue per user, pushing operators to find alternative ways to increase customers’ usage of services and perception of value. For most operators, this effort centers on a new foundation of data services based on packet-switching overlays. Success in developing profitable new data services will depend largely on how well operators create and manage their relationships with three key vendors: the network providers, the service enablers, and the applications and content providers.

According to Luis Minoru Shibata, analyst for the Yankee Group’s Wireless/Mobile Latin America research and consulting practice, “In order for Latin American operators to increase consumer mobile data usage, it is fundamental for clients to perceive the value of purchasing mobile data services. This will be possible only if the operators understand their clients’ needs and offer customized content through user-friendly applications. To build a portfolio that will attend to the variety of client needs, operators will have to identify their client behavior profiles with data mining tools as well as manage an increasing number of suppliers with different solutions.”

For more information at http://www.yankeegroup.com