Telemundo 47 Heats Up NYC.

During July, daytime was hot in New York, but Daytime was even hotter on Telemundo 47. The July 2001 NSI sweep concluded with Telemundo 47 tying Univision 41 for the first time in households during the key 12Noon to 4PM time period. Importantly, Telemundo 47 was the only station in the market to show ratings improvement over last July during this time period. The station’s diverse programming line-up of Cotorreando, La Mujer del Presidente, Sala de Parejas, Corte de Familia and Corte del Pueblo increased its household rating by 80% over July 2000. Until Telemundo 47 began airing Sala and the Corte hour a few months ago, court shows were a genre found only on English-language television. The scheduling of these shows on the Telemundo 47 line-up has proven to be a big ratings grabber with Hispanic audiences and excellent counter-programming.

Telemundo 47 also found success in several other dayparts. The Monday-to-Sunday prime time line-up on Telemundo 47 was the only station in New York to show an increase in household rating over last July, +20%. Telemundo 47’s 31% increase in Early Fringe ratings (Mon-Fri 4-6P) over last year put the station in a 3-way tie with Univision 41 and WCBS, and ahead of WNYW. Telemundo 47’s midday newscast Noticiero al Mediodía, increased its household rating by 100% and now takes a 40 share of the Hispanic audience in this time period. This share of Hispanic audience is up versus both last July and May 2001.

Overall, on a Monday to Sunday sign-on to sign-off basis (6AM-2AM), Telemundo 47 was the only station in New York to show an increase in households, up +14% vs. one year ago. With this terrific increase, Telemundo 47 now has a 35 share of the Hispanic audience, an increase of 5 points over the July 2000 level.