Univision.com & General Motors Launch ‘El Camino Hacia el Exito’.

Univision Online, Inc. and General Motors Corporation (NYSE: GM) announced the launch of “El Camino Hacia el Exito” (The Road to Success), a scholarship program acknowledging Hispanic high school students and college undergraduates nationwide for their outstanding academic achievement and community service. The program will run for one year, offering four scholarships worth $5,000 each.

Javier Saralegui, President of Univision Online, said, “We are excited to co-sponsor this scholarship program with GM. The scholarship program demonstrates both companies’ commitment to assist U.S. Hispanic youths in achieving success through education. Knowledge helps pave the “Road to Success,” and we at Univision.com are pleased to promote academic excellence and offer dedicated sponsors like GM the most comprehensive online outreach to our dynamic audience, the U.S. Hispanic population.”

Univision.com and GM will jointly select each scholarship recipient. To be eligible for a scholarship, students must meet the following requirements: annual household income must be $50,000 or less, grade point average must be 3.5 or higher, class ranking must be 93rd percentile or higher and the student must be of Hispanic heritage. Community involvement, work experience, extracurricular activities, awards, honor society and statement of goals will also be taken into consideration.

Joyce Fierens, Interactive Marketing Director, e-GM said, “We are proud to offer this opportunity to outstanding Hispanic students who have committed to achieving academic success, through Univision.com, an extraordinary portal that effectively reaches more than 80% of the U.S. Hispanic population currently online. Through this series of scholarships and other GM-sponsored programs, we hope to encourage academic excellence and to promote education as the “Road to Success.”

Students will have the opportunity to apply for the scholarships by accessing a questionnaire to be posted on the Aventuras del Camino minisite within Univision.com. Two scholarships will be open to high school seniors, and two will be open to college undergraduates. The application for the first scholarship is now available on Univision.com and will be awarded in early October. Students must apply the funds they win toward college tuition.