HispanAmérica Hits Lotto!
May 27, 2001
HispanAmérica has been selected by DDB New York to work with them on the New York Lottery account.
Creative, strategic and media presentations were made in May leading up to oral presentations from each finalist the first week of June. The group of contending agencies included the incumbent Grey, Wolf Group, Bates, Publicis, JWT and McCann.
Beatriz Mallory, CEO of HispanAmérica, worked closely with DDB during a six-month pitch process. She said, “This is an enormously exciting opportunity for HispanAmérica. The New York Lottery recognizes the need to promote the Lottery and the funding it provides to our schools to all New Yorkers. We are thrilled to have been invited by DDB to participate in this
process. We really feel like we hit the jackpot!”
John Berg, President of DDB New York added, “You couldn’t find a pitch team with more passion for New York Lottery than the gang we pulled together. And HispanAmérica was a vital strategy contributor right from the start.”
