Entravision Communications Launches Univision Affiliate In Midland, TX.

Entravision Communications Corporation announced the launch of KUPB-TV Channel 18, serving the Odessa-Midland, TX market. KUPB-TV, a full-power UHF television station covering 19 counties in the Odessa-Midland DMA, is a Univision affiliate, broadcasting the country’s number one Hispanic language programming. Judy Querio will serve as General Manager of the station.

Walter F. Ulloa, Chairman and CEO of Entravision, commented, “We are excited to expand our television station group, serving the growing Hispanic community in the Odessa-Midland market. Through the delivery of Univision’s compelling programs and our local news coverage and off-air presence, KUPB-TV compliments our five existing stations in Texas, which include KINT-TV El Paso, KNVO-TV McAllen, KLDO-TV Laredo, KORO-TV Corpus Christi and KBZO-TV Lubbock. Second only to California, Texas has the highest Hispanic population in the U.S. and Entravision looks forward to delivering news and entertainment to the Latino communities in these growing markets.