Mayorga Coffee launches Cafe Sabroso.

Mayorga Coffee announced the launch of Cafe Sabroso, a line that the company has developed to fill a gap in the Hispanic coffee market.  As the “New Generation of Latin Coffees” the brand is characterized by a fresh approach to the Hispanic coffee segment, which is dominated by the all-too-familiar “brick-packs”. In an effort to proudly represent its ethnic roots through Cafe Sabroso, Mayorga sources specialty grade, Arabica coffee that is Rainforest Alliance certified and roasted in small batches.

President and Founder Martin Mayorga states, “I am thrilled to be an authentic voice for the Hispanic consumer within an industry dominated by large conglomerates.  We created Mayorga Coffee to represent coffee farmers and communities throughout Latin America.  With Cafe Sabroso, we are representing the Hispanic consumer in the United States. This generation of Hispanic consumers is no longer interested in a low-end brick pack or overpriced, over-marketed brands.  They want quality, sustainability, flavor depth, and value.  This is what Cafe Sabroso offers.”

In order to make this value brand accessible to everyone in the U.S. marketplace, the packaging is designed so that depending on how it faces the consumer, it can be read in both English and Spanish.