Millennial Media partners with Adsmovil to reach LatAM.

Millennial Media announced a new strategic partnership with Adsmovil extending its media platform into South America, Central America and Mexico. With this deal, Adsmovil, a Cisneros Group company, will commercialize Millennial Media’s mobile advertising solutions in Latin America, enabling brands to engage consumers in the region.

“By partnering with Millennial Media, Adsmovil continues at the forefront of emerging trends in the Latin American mobile advertising industry,” emphasized Adriana Cisneros de Griffin, Vice Chairman & Director of Strategy of the Cisneros Group of Companies. “This partnership has great potential for all parties involved, presenting tremendous opportunities not only for Adsmovil and Millennial Media, but for all the advertising agencies and brands in the region as well.”

“Mobile is a global medium, and expanding into Latin America was a natural next step for our platform,” said Paul Palmieri, President and CEO, Millennial Media. “Our partnership with Adsmovil brings together two companies that truly understand the powerful opportunities to engage consumers on mobile, and I’m excited about the things we will be accomplishing together in the region.”

“Our partnership with Millennial Media expands and improves our product portfolio, allowing advertisers to access the increasing audience using mobile apps with the right support and data. This is a perfect combination, whereby we leverage Millennial Media’s inventory and technology with our strong relationships with the agencies and advertisers in the region,” said Alberto Pardo, CEO of Adsmovil.