Univision & Ingrid Hoffmann launch Simplemente Delicioso lifestyle brand products.

Univision Communications Inc. and Univision host and cookbook author Ingrid Hoffmann have partnered with leading multichannel retailer HSN to debut “Simplemente Delicioso” (Delicious), a captivatingly colorful new line of tabletop and kitchenware.  Developed through a licensing partnership with Gibson Overseas, Inc., the new lifestyle products will be unveiled exclusively on HSN, HSN.com and via HSN Mobile on August 9 and 10.
 
“Celebrity chef Ingrid Hoffmann and Univision have created a brand that is popular not only among U.S. Hispanics, but has cross-cultural appeal,” said Rick Alessandri, executive vice president of Enterprise Development, Univision Communications, Inc.  “The ‘Simplemente Delicioso’ collection features stylish, authentic products manufactured by Gibson Overseas, Inc. that will undoubtedly be in high demand, and HSN is the perfect vehicle for this launch.”
 
“When I’m in the kitchen, what I’m cooking with and how I’m presenting my food is just as important as the ingredients themselves,” said Hoffmann, who serves as creative director of the line. “It’s exciting to partner with Univision, HSN and Gibson Overseas, Inc., all leaders in their respective industries, and brighten households across the country with these fun and functional products.”
 
Key items in the collection include a vibrant Casa Balboa seven-piece cookware set (available in orange and teal); a Papel Picado two-piece Fry Pan set (available in teal, lime green, orange and magenta); San Miguel Mixing Bowls (available in assorted colors); a Agua Fresca Glass Jar, complete with spigot and ladle; and an Orinda four-piece Ceramic mug set.
 
Other items include a teal San Miguel Aluminum Caldera with Glass Cover, a Sonora seven-piece Gadget Essential Set featuring Salsa Bowls, a Lemon/Lime Squeezer, and Wood Utensils in assorted colors; a Sonora seven-piece Knife Set with Scissors in Bamboo Tray (in assorted colors); a Sonora five-piece Kitchen Tool Set in assorted colors; a Sonora Potato/Bean Masher and Set of 2 Tongs in bright lime green; a San Miguel three-piece Comal Set and San Miguel four-piece Salsa Servers offered in assorted colors.
 
“HSN has become the one-stop culinary destination where home chefs can find the tools and skills they need to create amazing meals for family and friends,” said Chris Nicola, senior vice president of Home Design & Improvement and Culinary for HSN.  “We are thrilled to partner with Univision to welcome Chef Ingrid Hoffmann back to HSN.  Her new ‘Simplemente Delicioso’ line, with its smart functionality and exciting bright colors is sure to connect with our customers.”
 
An expanded assortment of additional “Simplemente Delicioso” items will also be available on HSN.com, including an orange San Miguel three-piece Tortilla set; a lime green San Miguel three-piece Tamale Pot; a Sonora Bamboo Spoon Set (each handle presented in assorted colors); and a beautiful 16-piece Ceramic Dinnerware Set offered in the Evita, Orinda and Mosaico Naranja designs.