Balderas named SVP of Integrated Marketing Solutions of Entravision/Sacramento.

Entravision Communications Corporation announced the appointment of Angelica Balderas to the position of Senior Vice President of Integrated Marketing Solutions for the Sacramento, California market. In her role, Balderas will be responsible for overseeing sales efforts on Entravision’s radio, digital and mobile properties and marketing services in the Sacramento market.

Balderas brings a long track record as a proven media sales executive, most recently serving as the Vice President and Director of Sales for Adelante Media Group where she oversaw all of the company’s local, national, network and digital sales efforts.

“We are pleased to welcome Angelica to our growing team of seasoned radio executives in the Sacramento market,” said Karl Meyer, Executive Vice President of Integrated Marketing Solutions for Entravision’s Western Region. “Angelica’s appointment demonstrates Entravision’s commitment to further strengthen our sales force to maximize marketing and advertising opportunities for our clients. Angelica possesses significant expertise in both local and national sales and I am confident she will be an asset to our clients and further enhance our platforms.”