Interpret launches Hispanic Media & Entertainment Research Practice

Interpret LLC announced the hiring of Diego Rodriguez and the launch of New Media Measure Hispanic, the Hispanic version of their New Media Measure media consumption tracking service.

Grant Johnson, Interpret’s CEO, commented: “We are thrilled to have Diego onboard, a true expert on the Hispanic market here in the US, and with significant international experience as well. Diego is the ideal ‘interpreter’ – he’s smart, flexibly minded and determined to uncover insights that can help our clients make better decisions. Not to be overlooked, he’s also fun and a pleasure to work with.”

Diego Rodriguez commented: “I am excited to be with a company that is committed to understanding the Hispanic market. When people say ‘Hispanics are…’ they are too often assuming one homogenous group, and that we are all the same. I am pleased to be in charge of this new division that, among other things, will launch New Media Measure Hispanic™ and help our clients better understand unique opportunities among different segments of the Hispanic population.”