The Jimmy Dean Brand launches new Hispanic focused TV spot

The Jimmy Dean brand will release a new Spanish-language TV commercial this month to promote its popular line of breakfast sandwiches to Hispanic consumers. Created by Walton Isaacson, the :30 creative, entitled “Done (Listo)” introduces consumers to a busy mom on a typical morning as she gets her family ready for school and work. With the assistance of the Jimmy Dean Sun, mom and her family take time to enjoy the benefits of a Jimmy Dean breakfast to get their day started off on the right foot. The tagline, “Por un día brillante” (“Here’s to a shining day”), speaks to both the “brilliance” of smart choices and to sunshine, an essential ingredient in a positive day.

“We are excited to be venturing into such a rich territory with such an important consumer target. We feel the spot delivers on strong cultural insights and superior creativity that will help deliver our messages in a meaningful and fun manner,” said Amy Grabow, VP, Marketing, The Jimmy Dean brand.

“The iconic Jimmy Dean Sun has an important role in our new spot, but he’s much more of an ambassador or an ally to mom than he is in the brand’s general market approach,” states Rochelle Newman-Carrasco, Walton Isaacson’s Chief Hispanic Marketing Strategist. “We see Latinas embracing convenience, while holding steadfast on certain traditional values, particularly as it relates to breakfast and how it impacts her family’s ability to succeed.”

The spot debuts on September 9 and will air on the following networks: Univision (Prime, Telenovelas), Telemundo, Estrella, MundoFOX, and Discovery (Familia and En Espanol).