Infomercial Monitoring Service launches Latino DR Service

Infomercial Monitoring Service (IMS) has added a separate set of reports focusing on Hispanic direct response television.

As part of its dedicated Latino market DR coverage, the new Hispanic IMS reporting will monitor 32 Spanish-speaking networks and their telecast of the top 50 and top 100 direct response campaigns.  The category-specific reports will enable IMS subscribers to monitor the specific DR programming aired by Hispanic networks, along with the frequency and cost parameters associated with each campaign.  

The IMS reports will encompass host, pricing, marketing company, production company, contact information, website, show description, show summary, campaign upsell and all previous versions.  As a result, direct response marketers, advertising agencies and broadcasters engaged in Hispanic DR can quickly and easily access key, timely information regarding all Spanish language direct response campaigns airing in the US.  

The expansion of Hispanic television has brought with it significant growth in direct response advertising.  As a result, ad agencies and direct response media buyers and marketers are increasingly recognizing the importance of paying attention to the week by week movement of the Spanish DR television rankings.  In addition to focusing on the weekly rankings, the IMS Hispanic reports also reveal which networks are being utilized for campaign testing, and which product categories are performing best.  The service also monitors the ongoing performances of dubbed shows vs. infomercials produced in Spanish.

“IMS is the only monitoring service to track the growing Hispanic DR television industry. The new dedicated IMS Hispanic reports will empower clients to see what Latino networks are airing which campaigns and even create custom media schedules to trend historical data over time.  As the Spanish-speaking marketplace continues to increase in audience share and direct advertising spend, it is essential that ad agencies, media buyers and DR marketers keep their finger on the pulse of what is happening in real time.  The IMS Hispanic reports put the power of knowledge and facts into the decision-making process,” said Jeff White, CEO of IMS.