Use Big Data for Big Personalization [INFOGRAPHIC]

  Every company has mountains of customer data. Some 91% of senior marketers believe the best brands mine that data to find golden insights that drive better marketing decisions, says this week’s infographic.

Still, most marketers struggle to effectively analyze their customer data and are missing out on information that can lead to improved targeting, personalization, and engagement. The infographic gives a great overview of the opportunities that can come from the effective use of customer data.

Here are some key findings from the infographic:

39% can’t turn their customer data into actionable insights

    
53% want to add online customer data to their customer profiles and leverage it
    
35% say better data analytics improved customer engagement via personalization