AHAA announces annual “Thinking Under the Influence” Conference to take place in Miami April 28-30, 2014

  Following the success of its 2013 conference, AHAA: The Voice of Hispanic Marketing is extending its “Thinking Under the Influence” platform in 2014 to forecast the extraordinary evolution of the American landscape and its effect not only on the marketing industry-at large but also in the world we live in now and the changes taking place over the next five years.   “Thinking Under the Influence: The Next Five Years,” taking place at the Eden Roc Renaissance Hotel in Miami from April 28-30, will once again bring together the highest caliber of speakers, including notable newsmakers, CMOs and industry experts, to showcase the best of Hispanic and Latin American marketing and creativity.

“Last year, when WPP CEO Sir Martin Sorrell said, ‘Hispanics are the new mainstream,’ we knew we had hit a critical tipping point -that’s why we are going to dive deeper into thinking under the Hispanic influence,” said Roberto Orci, Chair of AHAA and CEO of Acento Advertising. “Over the next five years, we expect a dramatic shift in the world of media, marketing and technology that will drive new and innovative ways of marketing. Our conference will arm attendees with those strategies to meaningfully engage with all consumers of diverse backgrounds as well as creative business practices to help keep companies relevant and ahead of this marketing evolution.”

With dynamic and interactive sessions featuring the top trendsetters in the industry, the conference will explore how multicultural has evolved from a niche target to the central audience for top brands and how its influence is critical to effective cross-disciplinary marketing strategies and internal processes of today. In fact, as part of its thought leadership platform, AHAA will unveil the comprehensive aggregated results of its Total Market Survey, a benchmark study defining a new industry standard for the “total market” approach based on feedback from both marketers and advertisers.
In addition to daily creative sessions with the top international creative experts and clients, conference attendees are invited to attend the Third Annual U.S.H. Idea Awards on April 29, recognizing the best in U.S. Hispanic creative, as well as the prestigious 45th Annual FIAP Awards, taking place on April 30, which is the marquis event recognizing creative excellence in Spanish- and Portuguese-language creative throughout Latin America. Finally, AHAA will announce the winner of the 2014 Marketer of the Year Award, and HispanicAd.com will reveal the recipients of the HispanicAd.com Account Planning Excelencia (HAPE) Awards & Media Planning Awards.

“We experienced record-high attendance at last year’s conference not only as a response to the big names of our speakers – Draftfcb CEO Laurence Boschetto; Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide; Adam Ostrow, Chief Strategy Officer of Mashable; San Antonio Mayor Julian Castro, to name a few –  but also as a testament to the caliber and diversity of our sessions,” said Linda Gonzalez, AHAA Conference Chair and president of ViVA Partnership, Inc. “This year, we will continue to raise the bar and look forward to sharing our most powerful agenda to date and jaw-dropping roster of presenters in the near future.”

Please visit AHAA for more information and follow all conference chatter on Twitter using the hashtag #thinkahaa.