tr3s & Pepsi team up to amplify Vive Hoy

  Tr3s joined forces with Pepsi to amplify the Vive Hoy (Live For Now) program for the US Hispanic audience and offer viewers nationwide the chance to win the ultimate roadie experience and gain an exclusive backstage pass to a 3BALLMTY concert. This partnership underlines the continued efforts of both Tr3s and Pepsi to bring Latino music fans closer to their favorite artists through unique and memorable experiences. The campaign launches on October 1st and music fans ages 18 and over. 

As part of the Vive Hoy program, Tr3s also invited 3BALLMTY, Prince Royce, Jesse y Joy, and Chino y Nacho to take over four episodes of its “Music My Guey” show and share their favorite music videos, providing fans with an opportunity to directly relate with some of their top music idols.

“We recognize that Millennials look to music to de-stress, second to watching television. It’s become their social currency, with 72% of millennials posting music on their social networks,” said Fernando Gastón, Brand Manager for Tr3s. “This co-branded marketing campaign is driven by the intersection of TV and social media, where we build strategies that create digital engagement, an on-the-ground music experience as well as on-air elements on “Music My Guey,” he added.  

”With Vive Hoy Pepsi is focused on bringing the excitement of now to Hispanic consumers in an authentic, culturally relevant way,” said Chad Stubbs, Senior Director, Media and Digital Strategy for Pepsi. “Our partnership with Tr3s is all about bringing that to life through Latino music with exclusive content and once-in-a-lifetime experiences.”

“Our fans are our priority,” said 3BALLMTY. “It’s really important for us to create unique moments through which we can establish personal connections with our fans through our music and this program provides us with the perfect opportunity to do just that.”