El Tri and the gift from the US Men’s National Team

Yours (HispanicAd.com) was the only media outlet I’ve seen that directly addressed the hundreds of millions of dollars in revenue that was saved by having the U.S. men’s team storm back during stoppage time and prevent the Nightmare Scenario from unfolding.

And THANK YOU for this.

The U.S. Men’s National Team did a tremendous favor for not only El Tri but to Televisa, Univision, FDP Radio and Andres Cantor, and the key sponsors in the U.S. (such as Wells Fargo) of the Mexican National Team.

If the U.S. team had lost to Panama, somewhere in the range of $600 million in revenue from merchandise, ad revenue, etc. would have been put in peril.

Now it is up to El Tri to step it up and win on aggregate points against a New Zealand club that has moaned the inability to play against teams of its “own calibre” heading into World Cup Qualifiers.

The U.S.advertising industry should be sending champagne to the U.S. men’s national team while El Tri sends cases of Chinaco tequila.

And we should all be rooting for a Kiwi collapse in Wellington … as hard as that may be.

—
Adam R Jacobson
Editorial Services and Research Consultancy

www.adamrjacobson.com
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